{"id":71,"date":"2018-06-04T03:35:50","date_gmt":"2018-06-03T19:35:50","guid":{"rendered":"http:\/\/whiteflower.webx.site\/?page_id=71"},"modified":"2022-01-27T10:34:13","modified_gmt":"2022-01-27T02:34:13","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.whiteflower.com\/en\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"\t\t
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HISTORY<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\nThe legend began in Penang \u2013 Malaysia, in the late 1927 when the founder, Mr. Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow <\/a> \u2013 literally meaning \u201cWhite Flower Oil\u201d. The product, which was named after his favourite flower \u2013 the white \u201cNarcissus\u201d daffodil, was initially developed for private use.\n
However, Hoe Hin White Flower Embrocation <\/a>proved to be so popular with family friends and acquaintances that Mr. Gan decided to produce it on a commercial basis and offer it for general sale. The trademark relating to White Flower Embrocation was first registered in Singapore by Mrs. Gan Low Khoon Choo in 1935.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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MISSION<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In line with the Group\u2019s core values \u2013 honesty, obedience, excellence, human, innovation, and nurturing, it is our mission to achieve our business objectives within a framework of high standards with a commitment to environmental sustainability and be socially responsible within our Group and in the communities that we operate in.<\/div>\n
\u00a0<\/div>\n
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MILESTONES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/h1><\/div><\/div>\t\t\t\t
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February 13<\/div><\/div>
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2023<\/div>
\"2023\"<\/a><\/div>

Hoe Hin Pak Fah Yeow Mfy Ltd has obtained the certificate of Halal Product issued by Islamic Food Research Centre Hong Kong (IFRC) in Jan 2023.<\/p>\n<\/div><\/div><\/div>

January 6<\/div><\/div>
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2022<\/div>
\"2022\"<\/a><\/div>

Hoe Hin Strain Relief has successfully passed the \u201cHong Kong registered traditional proprietary Chinese medicines (pCms) for external use registered and to be sold in the Guangdong-Hong Kong-Macao Greater Bay Area\u201d promulgated by the Central Government and obtained the registration certificate approved by the National Medical Products Administration (NMPA).<\/p>\n<\/div><\/div><\/div>

January 30<\/div><\/div>
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2019<\/div>
\"2019\"<\/a><\/div>

Progressively develops online marketing to broaden customer base, with the setting up of a Facebook fans page, Weibo and Youtube accounts from 2011 and provide interactive communication to worldwide customers.<\/p>\n<\/div><\/div><\/div>

July 30<\/div><\/div>
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2018<\/div>
\"2018\"<\/a><\/div>

Awarded the Q-mark certificate for White Flower Embrocation. Launches Hoe Hin Strain Relief. Awarded Q-mark certificate for Hoe Hin Strain Relief (first Wood Lock Oil product with Q-mark certificate). Awarded the ISO certificate ISO9001:2000. Re-launches Hoe Hin White Flower Ointment. Awarded Good Manufacturing Practice in respect of Proprietary Chinese Medicines<\/p>\n<\/div><\/div><\/div>

July 30<\/div><\/div>
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1991<\/div>
\"1991\"<\/a><\/div>

Lists on the main board of The Stock Exchange of Hong Kong Limited (stock code:239) in 1991. Expands market to China and Canada. Launches Floral and Fruity Hoe Hin White Flower Embrocation. Awarded the Good Manufacturing Practice (GMP) certificate by Therapeutic Goods Administration, Department of Health, Australia. Relocates factory to<\/p>\n<\/div><\/div><\/div>

July 30<\/div><\/div>
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1970s<\/div>
\"1970s\"<\/a><\/div>

Expands market to the United Status of America.<\/p>\n<\/div><\/div><\/div>

July 30<\/div><\/div>
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1960s<\/div>

Expands market to South East Asia.<\/p>\n<\/div><\/div><\/div>

July 30<\/div><\/div>
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1950s<\/div>
\"1950s\"<\/a><\/div>

Starts business in Hong Kong. Active participation in the Hong Kong Chinese Products Exhibition (Industrial Trade Fair) from 1953. Sets up Hoe Hin Pak Fah Yeow Manufacturing Limited in Hong Kong.<\/p>\n<\/div><\/div><\/div>

July 26<\/div><\/div>
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1935<\/div>

Trademark related to the company product is registered in Singapore.<\/p>\n<\/div><\/div><\/div>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t

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