HISTORY

The legend began in Penang – Malaysia, in the late 1927 when the founder, Mr. Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow – literally meaning “White Flower Oil”. The product, which was named after his favourite flower – the white “Narcissus” daffodil, was initially developed for private use.
However, Hoe Hin White Flower Embrocation proved to be so popular with family friends and acquaintances that Mr. Gan decided to produce it on a commercial basis and offer it for general sale. The trademark relating to White Flower Embrocation was first registered in Singapore by Mrs. Gan Low Khoon Choo in 1935.

MISSION

In line with the Group’s core values – honesty, obedience, excellence, human, innovation, and nurturing, it is our mission to achieve our business objectives within a framework of high standards with a commitment to environmental sustainability and be socially responsible within our Group and in the communities that we operate in.
 

MILESTONES

Timeline

2023
February 13

2023

2023

Hoe Hin Pak Fah Yeow Mfy Ltd has obtained the certificate of Halal Product issued by Islamic Food Research Centre Hong Kong (IFRC) in Jan 2023.

2022
January 6

2022

2022

Hoe Hin Strain Relief has successfully passed the “Hong Kong registered traditional proprietary Chinese medicines (pCms) for external use registered and to be sold in the Guangdong-Hong Kong-Macao Greater Bay Area” promulgated by the Central Government and obtained the registration certificate approved by the National Medical Products Administration (NMPA).

2019
January 30

2019

2019

Progressively develops online marketing to broaden customer base, with the setting up of a Facebook fans page, Weibo and Youtube accounts from 2011 and provide interactive communication to worldwide customers.

2018
July 30

2018

2018
  • Awarded the Q-mark certificate for White Flower Embrocation.
  • Launches Hoe Hin Strain Relief.
  • Awarded Q-mark certificate for Hoe Hin Strain Relief (first Wood Lock Oil product with Q-mark certificate).
  • Awarded the ISO certificate ISO9001:2000.
  • Re-launches Hoe Hin White Flower Ointment.
  • Awarded Good Manufacturing Practice in respect of Proprietary Chinese Medicines (GMP-pCm)
  • Rebrands Floral scented White Flower Embrocation to Fuzai 239 in celebration of the Company’s 80th Anniversary.
July 30

1991

1991
  • Lists on the main board of The Stock Exchange of Hong Kong Limited (stock code:239) in 1991.
  • Expands market to China and Canada.
  • Launches Floral and Fruity Hoe Hin White Flower Embrocation.
  • Awarded the Good Manufacturing Practice (GMP) certificate by Therapeutic Goods Administration, Department of Health, Australia.
  • Relocates factory to Chai Wan, Hong Kong with an increased space of over 34,000 sqft.
  • Awarded Hong Kong Top Ten Brand Names Awards.
  • Awarded the ISO certificate ISO9002: 1994.
July 30

1970s

1970s

Expands market to the United Status of America.

July 30

1960s

Expands market to South East Asia.

July 30

1950s

1950s
  • Starts business in Hong Kong.
  • Active participation in the Hong Kong Chinese Products Exhibition (Industrial Trade Fair) from 1953.
  • Sets up Hoe Hin Pak Fah Yeow Manufacturing Limited in Hong Kong.
July 26

1935

Trademark related to the company product is registered in Singapore.