THE LEGEND OF PAK FAH YEOW
The legend began in Penang – Malaysia, in the late 1927 when the founder, Mr. Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow – literally meaning “White Flower Oil”. The product, which was named after his favourite flower – the white “Narcissus” daffodil, was initially developed for private use.
However,the medicated oil proved to be so popular with family friends and acquaintances that Mr. Gan decided to produce it on a commercial basis and offer it for general sale. The trademark relating to White Flower Embrocation was first registered in Singapore by Mrs. Gan Low Khoon Choo in 1935.
Following the initial success in Singapore and Penang, Mr. Gan decided to enter into the Hong Kong market in 1951, seeing it as both a potential major market and ideal manufacturing center with its numerous Chinese inhabitants and readily available labour force.
With a series of remarkable marketing campaigns, including extensive outdoor advertising which was unique in its day, endorsement by well-known Chinese opera actors, and active participation in the Hong Kong Chinese Products Exhibition (Industrial Trade Fair), White Flower Embrocation successfully began to build its market place.